In two words, "cancer schmancer."
in more words, paraphrased, we must learn to be better medical consumers instead of just passive ones, because in today's medical society there's so much to be consumeristic about..  but of course, it's only #nebulismistically related to the fact that it's technology in the beginning that causes all this mess which we call #1001-ways-of-cancer..

anyway, if you want to see the irony, read up on fran drescher's speech.  people like her can't talk much so they may use irony.